By Shweta Shenoi
MUMBAI, SEP 3 (TickerNews Service): HCL Technologies Ltd, India's third biggest software maker, rose Thursday after it said it has won a contract with Manchester United, the third richest football club in the world.
Under this deal, HCL and Manchester United will work together to explore and unveil a number of digital initiatives to transform the experience of the club's 659 million global followers, the company said in a statement to the stock exchanges today.
"This partnership is unique and creates value not just for Manchester United and its fans, but also for all forward-looking organisations across the world," Anant Gupta, President & CEO, HCL Technologies said in the statement.
Within the lab, HCL and Manchester United will explore revolutionary ways in which the club uses technology to create a unified fan experience for supporters, and in the process set a new engagement benchmark in the world of sport.
At 10:55AM, shares of HCL Technologies rose 0.7% to Rs 956 on the Mumbai stock exchange.
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